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Treat Your Content as Currency

Treat Your Content as Currency

Content demands change on an almost minute-by-minute basis in this fast-paced, digital, global economy. The digital marketplace is in constant flux as new customers come online with different content demands.

This can make content challenging for companies, which is why, at SDL, we advocate for a global content operating model (GCOM) to help you define a framework that will allow you to bring in necessary business solutions to make your content process a powerful, integrated part of your business.

To more fully understand content strategies in business we initiated a research study on this topic. This report provides an overview of the tremendous benefits you can achieve by applying GCOM to your organization.